Samsung has a special relationship with Snapchat. Last year it integrated Snapchat’s AR Lenses into the Galaxy A-series camera app as “Fun Mode”, this year it allowed Snap to tap into the Galaxy S22 powerful computational photography features (also Instagram and TikTok, this has been expanded to older Galaxy flagships too).
Fun Mode has proven to be a success – it has been used 2.5 billion times since launch (in the period March 15, 2021 to August 22, 2022, based on data from Snap). This AR mode was initially available on select Galaxy A-series phones and has since expanded to some Galaxy F and M series models.
Samsung and Snapchat have developed localized experiences too. Last year there were region-specific lenses in India, now there are bespoke lenses for Brazil, Germany, Indonesia, Mexico and the Philippines. The two companies are cooking up new experiences too.
“Galaxy users are constantly seeking new ways to express their creativity,” says Woncheol Chai, EVP and Head of Experience Planning Team at Mobile eXperience Business, Samsung Electronics. “Samsung is constantly innovating to empower users to do more of what they love. That is why we continue to grow our partnership with Snap, one of the biggest and most creative augmented reality platforms, so we can explore further improvements and bring one of the best camera experiences to more users.”